Ten years ago you could be forgiven for thinking that you could rely on offline tactics to market your business. But not in today’s world. Our phones, laptops and the Internet have become such focal points of daily life that if your business can’t be found online, it might never be found at all. To put it bluntly, if you’re not using digital marketing you’re not marketing your business at all.
No one looks through the phone book anymore. A Burke report found that 76% of respondents used search engines to find local business information compared to 24% who used the yellow pages. That means for your marketing to be effective, you need to show up somewhere on the first page of Google and other search engines. It doesn’t matter so much how you show up, whether it’s a PPC ad, a link to your website or a link to a site like Angie’s list on which your business is represented, just that you are there. And the only way to get here is through digital marketing.
The rise of the mobile has also increased the need for digital marketing above traditional forms. Over 90% of US adults have their phone within touching distance and regularly use them to access the Internet. Crucially, they aren’t using them to make phone calls as much as they are to search Google or ask Siri where the nearest grocery store is.
The marketing budgets of small businesses are small. When investing into a traditional marketing campaign, it can be hard to measure the return on the investment. Often, it can feel like the budget has been wasted. Digital marketing is much more cost-effective and better suited to measuring the ROI. In fact, because it can be targeted to specific users, business owners are likely to see a much higher return on investment with digital marketing. For once, marketing spend can translate directly into new customers.
It’s time to stop wasting time and money on traditional marketing methods. Digital marketing is the future of marketing. If you aren’t investing in digital, then you aren’t investing in your business. Get your digital strategy started off on the right foot with a free consultation with us. Call 321-300-1435 today.